Bombardier’s Challenger 650 premieres in the German market
September 1, 2016
Bombardier has confirmed the delivery of Germany’s first-ever Challenger 650 jet. According to Alud Davies’ news article published at the Corporate Jet Investor website on 23 August 2016: “The owner is listed on the Swiss civil aircraft register as Scintilla AG, who are a division of Stuttgart, Germany-based home appliance giant Bosch AG.” Davies further reports that the aircraft bears the Swiss registration number “HB-JSF/msn 6073.”
The successful launch of the Bombardier Challenger 650 into the German business jet market is a significant step towards the broadening of its appeal in Europe. Bombardier’s top management is enthusiastic about the breakthrough as it continues to pursue strategic market expansion in the European continent. The presence of the Bombardier Challenger 650 in Germany’s aviation market for the first time ever provides tremendous motivation for the company to pursue new frontiers of growth in Europe and other international markets. Bombardier is particularly keen on optimising the impact of the German success of the Challenger 650 towards cementing its market leadership position in Europe.
Davies quotes Bombardier’s Vice President of Sales for Europe, Russia and CIS, Christophe Degoumois, as elaborating: “The Challenger aircraft series, and the Challenger 650 jet in particular, are leaders in their category in Europe, with a market share of over 40 per cent. With the Synthetic Vision System (SVS) offered as baseline, its cabin almost six inches wider than the closest competitor, as well as the latest entertainment and productivity solutions, the Challenger 650 aircraft is the right choice for customers seeking uncompromised performance.”
So far, the number of Bombardier’s successful deliveries of the Challenger 650 aircraft to global market destinations has reached 26 units. According to Davies: “NetJets currently operates almost half of the aircraft in service, with other aircraft registered in Canada, Mexico and the Isle of Man.” This underscores the growing demand and the unexploited potential of this particular aircraft in the global markets.