Bookajet expands fleet with the addition of two aircraft
September 22, 2016
Bookajet has expanded its fleet with the addition of two business jet aircraft. According to Terry Spruce’s news article published at the Corporate Jet Investor website on 12 September 2016: “An Embraer Legacy 650 and an additional Raytheon Premier 1 light jet are the newest additions, both of which are being managed for owners based in the UK.”
This has effectively increased Bookajet’s fleet of business jet aircraft to 12 units. The fleet features a variety of other aircraft ranging from Cessna Citations and Dassaults to Premier 1s. As Spruce reports, the types of aircraft in the company’s fleet include “the Cessna Citation XLS, Citation Soverign and CJ2, Dassault 7X, 900 and 2000, plus Premier 1s.”
This development occurred simultaneously with the transformation of Bookajet’s corporate image. The company’s top brass is expressing optimism over its future following the adoption of this new image. Spruce quotes Bookajet’s co-founder and director, Jonathan Clement, as saying: “We have built a strong customer base, have a solid, recognised brand and felt it was time to renew our image with a new corporate design that reflects both our quality and enhanced international standing.”
Spruce further quotes Clements as adding: “We are pleased to have continued to expand our managed fleet through some tough market conditions, which have challenged some of the larger organisations. We anticipate that consolidation within the industry will continue, but our focus has always been to build a robust, professional business, targeting key geographical markets that simulate our growth.” Clements also stated that over the past eight months, Bookajet’s charter business has outperformed expectations and has experienced an equal share of clients flying for business and for leisure.
This development marks a tremendous strategic stride for the company, which has been in operation since its establishment in 2003. Headquartered in TAG Farnborough, Bookajet has been in possession of a UK AOC in addition to operating bases in various European countries, including Italy, the Netherlands and Russia.