Vertis Aviation expands fleet in Africa
July 27, 2016
Vertis Aviation has expanded its business jet fleet in South Africa with the addition of a new Bombardier Challenger 350. According to Terry Spruce’s article published on the Corporate Jet Investor website on 22nd July 2016:
“The brand new aircraft is only the second of its type to be delivered to the continent and will be based in Johannesburg, South Africa at OR Tambo International Airport.”
Prominent Market Position
The company’s decision to add the Bombardier Challenger 350 to its South African fleet comes from the desire to solidify its market position in Africa, along with other international markets. This particular brand of private aviation aircraft is well regarded for its state-of-the-art technological and functional features. Features that maximise comfort and performance, according to the brand.
The Bombardier Challenger 350 will be crucial to Vertis Aviation’s value proposition in the regional and international destinations in Africa. The aircraft has the capacity to offer direct access flights to major cities across Africa, also. These direct flights will then optimise convenience to business travellers in the continent. Spruce quotes Vertis Aviation COO Neil Turnbull as saying:
“We are extremely pleased to be adding the Challenger 350 to our portfolio which we know will appeal to our international business clientele.”
Vertis Aviation, based in Switzerland, manages private aviation services to European, Middle East and African destinations. Airport operations for the company take place in Dubai, Johannesburg, London and Zug. Famous for its long-haul direct charters, the company has already built a formidable brand for its services in its target markets. Other than direct charters, Vertis Aviation also provides tailored services. These include things such as bespoke route plans, to suit the needs of clients. Consequently, this flexibility has earned the aviation company a competitive edge in the market. There is no doubt that the Bombardier Challenger 350 will help the company attain greater heights in Africa.