Australia transforming into major target market for aircraft manufacturers
March 7, 2017
Several business aircraft manufacturers are turning their focus towards the increasingly flourishing Australian private aviation market. Leading business jet manufacturing brands Embraer, Dassault and Gulfstream were among the participants that graced an international air show event at Australia’s Avalon City between 28 February and 5 March, according to a FlightGlobal news article by Emma Kelly.
Each of these manufacturers showcased their latest aircraft inventions and innovations with an eye on Australia’s aviation market. As Kelly reports: “Embraer displayed a Legacy 450 at Avalon, near Melbourne, in the superlight type’s first appearance at the show.” Kelly adds that the Legacy 450 “was accompanied by a Phenom 300, which entered service in Australia in January.”
Indeed, the prevailing conditions in Australia’s aviation industry are proving conducive for expanding existing operations and introducing new investments. Kelly cites Claudios Camelier, Embraer’s Vice President of Sales for Asia-Pacific and the Middle East, as acknowledging: “Over the period 2011-2016, the country’s business jet market has been stable, reaching 191 aircraft in 2016.” The profile of these aircraft is equally inspiring, with trends showing that large-cabin aircraft, midsize jets and light jets accounted for 59 units, 48 units and 84 units respectively, according to Kelly’s news report. To this end, Kelly cites Camelier as observing that the “large-cabin category has increased and the medium sector fallen in recent years.” The fluctuating trends of the market for the different aircraft segments are hallmarks of a maturing private aviation market.
Embraer’s growing interest in Australia is based in experience, considering that six of the manufacturer’s Phenom and Legacy jets are already gracing Australia’s airspace. These units are set to increase as Embraer’s management team signals serious plans to tap into the country’s stable market profile. Kelly quotes Camelier as predicting: “In the near future, we are not going to see a big shift in this behaviour: it will remain stable, with some new aircraft.”